Friday, November 27, 2009

Just keep them off the weight machines

When you get off work do you have a decision to make — whether to give your dog a chance to exercise ... or yourself?

A San Francisco couple had that dilemma and came up with a business solution.

They opened a gym with doggie daycare.

Fit Bernal Fit, in Bernal Heights, is, according to a San Francisco Chronicle article by staff writer Meredith May, one of the first in the nation to offer pet owners a place for their pooches to play while they work out.

Read the whole article here.

So far, half the 245 Fit Bernal Fit members have signed up for dog care services at the gym.

Armed with treats, a stern voice, and an assortment of toys, [owner] Jeanne [Eriksen] coaxes the shy dogs and plays with the energetic ones in the playroom, which features a big window so dogs can keep an eye on the gym.

She can also take the dogs to a separate outdoor lounge area off the back of the building, where dogs can run in a fenced-in outdoor space covered in small pebbles.

Eriksen, along with her husband Dean, were wisely aware of how risky opening a small business in a such a depressed economy can be. They gave themselves seven months to make a profit in their business plan.

They were wrong. They turned a profit in six weeks.

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