Thursday, February 11, 2010

Pets help owners cope

A survey of 400 Americans conducted by Catalyst Direct, a digital direct marketing firm based in Rochester, N.Y., found that pets help their owners deal with the tough economic climate.

Reported by UPI.com, the study said a majority "stated their pets' emotional support and non-judgmental attitude are key to helping them survive challenging times."

While 73 percent of those questioned said they were more worried about finances, 89 percent said their pets help them deal with stress, 83 percent said their pets provided a steadiness in an uncertain economy and 86 percent valued their pets' appreciation.

From Catalyst Direct:
When asked about spending cuts, pet owners stated that they would be willing to compromise on personal purchases before cutting back on purchases for their dogs and cats: 79% would reduce spending on vacations; 77% on clothing; 49% on certain personal/family food items; 41% Internet/cable and 41% on gas.
The company said its study was unique in that it looked specifically at benefits pets provide their owners in dealing with economy-related personal pressures.

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